TRACER – Traceability & Serialization as A Service on Blockchain

Build brand value with traceability to
harness data analytics, increase efficiency
across operations and validate sustainability
on an interoperable block chain platform

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Shopper Insights

Enrich shopper journey with behavioral analytics, personal recommendation and foster loyalty.

Boost Loyalty

Power your business with direct consumer voice, provide personal engagement and boost loyalty.

Food Safety

Manage food safety auditing and meet regulatory requirements through detailed reporting with real time data.

Personalized consumer experiences

Win consumer mindshare and market direct to consumer based on their prefrences. Develop consumer trust by empowering them to validate the quality and authenticity of their purchases.
Engage with meanigful relationships through gamification, social interactions and incent conumers’ return to your store.

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Optimize replenishment processes and build shopper loyalty

Automate the retail experience with in-app checkout. Improve productivity with intelligent inventory management and smart replenishment processes. Build shopper loyalty with personalized experiences throughout the omnichannel journey.

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Create a safe consumption environment

Ensure food safety and reduce auditing expenses with interoperable item serialization and screen suppliers. Provide in-field training for optimized productivity. Comply with food safety standards and achieve regulatory compliance with digital certificates and multi-signing validation.

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Prevent food wastage

Improve transparency and agility within your suplly chain Implement experation date tracking technology and train store employees on food wastage management.

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Manage fine foods with granular visibility and analytics.

Optimize operations and storage conditions with an interoperable user interface. Prevent food
wastage of high-value food items and reduce negative footprint.