TRACER Visits BENSFARM HOUSE to provide traceability solutions for healthier food

Tracer concluded a visit to Ben’s Farmhouse where they discussed possible collaboration in line with The UAE farm-to-fork food concept to supply healthier food options across the country.

With increasing demand of proven food journey from farm-to-fork, Tracer serves very well in proving this journey and guarantees to both supplier and consumer the authenticity and freshness of the used products in the process.

Ben’s Farmhouse launched in 2020 and offers direct food delivery to customers, corporate and event catering, as well as being culinary wholesalers.

Ben’s Farmhouse recently began focusing on providing healthy meal options for schools and universities in cooperation with local organic farms.

With the UAE’s food security and sustainability mission in mind, both parties aim to help each other in drawing a new way of storytelling about their products and services leading to improved healthy living style and making nutritious food options more easily proven and available.

Khalid Roumieh, CEO and co-founder of Tracer said: “We are looking to empower the food industry with solutions that help them recognize their customers better, increase profitability and stay committed to reducing waste in their entire operations raising the bar of compliance with initiatives drawn in this respect”.

On the other hand, Ben Tobitt, co-founder and managing director of Ben’s Farmhouse said: “It has become more important than ever to focus on food security, wastage & traceability. Sourcing ingredients locally supports other local businesses, reduces cost & carbon footprint. Understanding what our customer actually want, helps us to design the right menus to ensure better procurement & less wastage. More & more consumers want to understand where their food has come from, how its produced & if its sustainable. Platforms like Tracer benefit suppliers & consumers alike & I see it very much as an integral part of F&B moving forward”

Tracer oversees opportunities with partners that share collective industry knowledge, skills and experience.

With a plan to launch the first of its kind Fresh and Fine marketplace on blockchain architecture where every product attributes are validated, interactive & connected delivering a totally unique experience to the consumer with life like shopping feel and more Immersive retail experience, changing the way eCommerce is, a marketplace where only the best is available serving affluent clientele.